Accessible tourism, major musicals and the Australian Tourism Awards, what a month!
Did you know that people with a disability and their travelling parties spend $10.8 billion in Australia every year, accounting for 10-15 per cent of the national tourism revenue? And that 86 per cent of travellers with a disability can’t find the accessibility information they need to travel confidently?
The Queensland Government declared 2023 and 2024 ‘The Year of Accessible Tourism’ – an opportunity to recognise the importance of accessible tourism experiences for all, and to ignite change and create opportunities for Queensland tourism businesses.
Our tourism unit have developed the first phase of our Explore Rockhampton Accessibility Campaign with our commitment to making Rockhampton an inclusive place for everyone to visit.
As part of this, we are providing a FREE workshop for local operators to help us on this journey.
Accessible tourism is allowing everyone to participate in a tourism experience with choice and confidence and our campaign toolkit will help inspire others to showcase accessible experiences and improve the visitor experience for all travellers.
It is about providing enough information so that travellers can make decisions about what will work for them.
Advance Rockhampton invite all visitor-facing operators to come and attend our free two hour workshop on Tuesday, 12 March 2024, and learn about how your business can inclusively welcome all visitors.
For more information and to register for the free event, go to advancerockhampton.com.au/events
And if you’re a theatre enthusiast seeking unforgettable entertainment, then mark your calendars for the electrifying performance of ‘Grease’ at the Pilbeam Theatre, starting from Friday, March 15, 2024.
Even better – they’ve now added a special sing along performance on the 24 March for those who are well versed with the iconic soundtrack. You can find out more and book your tickets at seeitlive.com.au
After winning GOLD in the ‘Richard Power Award for Tourism Marketing and Campaigns’ category at the Queensland Tourism Awards at the end of 2023, Explore Rockhampton will now have the opportunity to represent the state at the Qantas Australian Tourism Awards being held in the Northern Territory.
A collaboration between the Explore Rockhampton team and influencers Live To Create, the ‘Ultimate Mates Trip’ campaign highlighted the best of the Beef, Barra and Burnout Capital of Australia, reaching more than 6.5 million people and contributing to inspiring 580,000 people to visit the Rockhampton region over a 12 month period.
The awards will take place on Friday 15 March 2024, so stay tuned!
#ExploreRockhampton
